Infografia. Ilustração. Desenho Editorial. Banda Desenhada


24 abril 2010

10 Tips for Designing Infographics

Cool Infographics . O norte-americano Randy Krum, autor do blog ‘Cool Infographics’, foi convidado a escrever um post sobre a criação de gráficos para o site ‘Digital Gathering’, do curso Journalism 226 Digital Newsgathering, leccionado por Staci Baird na San Francisco State University.

No post ‘10 Tips for Designing Infographics’ revela que entende que uma boa infografia não tem apenas como finalidade informar os leitores, mas também criar interesse e convencer à leitura do trabalho jornalístico.


1. Be Concise Design your infographic to convey one idea really well. You’re not writing a scientific research paper, so don’t expect your reader to dig into a lot of detail. This doesn’t mean you should only visualize one number, but your entire graphic should support one of the major points from the article. You can include additional facts or information to make the infographic stand on its own, but don’t lose sight of the point you want to get across.

2. Be Visual Design your infographic with your final for viewing size in mind. A number of articles online require the viewers to click on a text link to view the graphics that accompany an article, and I believe this is a huge mistake. Design your graphics to be viewed in-line with your article. There’s nothing wrong with allowing viewers to click the image to see a high-resolution version, but they should be able to understand the image when viewed with the article. A side benefit is that a viewable image also allows for readers to share the image by itself on social media sites easily.

3. Be Smarter Build your data and explanation right into the infographic, and don’t make your readers have to work hard to understand what they’re seeing. Your infographic shouldn’t need a legend to be understandable, and there’s no reason to ask your readers to keep moving their eyes back and forth between the chart and the legend to understand the graphic. Treat your readers as intelligent and make your graphic look professional by including the relevant descriptions and numbers in the infographic.

4. Be Transparent Infographics can be used to lead readers to the wrong conclusions. Always cite your data sources and allow readers to dig deeper into the data if they have the desire. Some of the best articles include easy access to the source data with links to a spreadsheet for readers to view on their own.

5. Be Different If you can avoid it, don’t use a bar chart, a line chart or a pie chart. This infographic of visualization styles is a great resource to help determine a good visual to use for your data. The different styles are grouped together by the type do data they are trying to communicate and in the interactive version, an example is shown as you mouse over each style.

6. Be Accurate Remember your geometry and visualize differences using area. When trying to convey the scale of your data, many graphics use different sized shapes or images to show amounts relative to each other. The reader’s eye sees the total area of the image as indicative of scale, not just the height of the image.
For example, if you’re using circles to show one number is 3 times larger than another, the area of the circle must be in proportion to the values being represented. If you make the mistake of making the diameter of the circle 3 times larger, the area is actually 9 times larger.
One common exception to this is a standard bar chart. No matter how wide the bars are, the height is the only dimension that conveys meaning.

7. Be Attractive Include visuals: Illustrations and photos included in the infographic make a big difference. Even though this example is a bar chart, the inclusion of the company logos make it quicker and easier for the reader to understand.

8. Be Varied Find a good visual style that’s right for the data you’re trying to share. If your data is about countries, plot it on a world map not a bar chart that lists countries. Also, don’t be afraid to mix visualization styles together in one infographic.

9. Be Gracious Work on the assumption that your infographic may be viewed or shared without the article you originally designed it for. Make sure that the final graphic includes the following pieces:
- Copyright, to be explicit about any rights and terms of use.

- Source data, so anyone can check your facts
- Designer’s name, always give credit to the artist/illustrator/programmer/designer
- Original image/article address, so anyone who sees the image can find your original article

10. Be Creative Use whatever tools you have available to create your infographic. Of course, the tools you use will depend on what you are trying to visualize.

Ver ‘Randy Krum', ‘Cool Infographics’ e ‘Digital Gathering - 10 Tips for Designing Infographics’.

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